Marketing Manager

Job Title: Marketing Manager
Location: Onsite, Terre Haute, IN
Salary: Up to $150,000
Position Type: Full Time

About Our Client:

Since 2007, our client has specialized in installing, repairing, and maintaining residential roofs with a strong focus on customer service. They are also a successful franchisor with franchises throughout the United States. Their mission is to provide high-quality roofing services at competitive prices, ensuring homes are well-protected and comfortable. They are now seeking a hands-on Marketing Manager to drive their marketing initiatives and support their franchise network.

Position Overview:

The Marketing Manager will be responsible for developing, creating, and implementing marketing campaigns across various channels. This role requires a technically skilled, results-driven professional who can manage all aspects of the company’s marketing efforts, including graphic design, digital marketing, and campaign execution. The ideal candidate will have a strong understanding of advertising and marketing principles, including experience in coding, algorithms, and psychology-based campaign creation. Franchise experience is essential for this role, as you will be working closely with the company's franchisees to support their marketing needs.

Key Responsibilities:

Campaign Development and Execution:

• Design, develop, and implement marketing campaigns across digital, print, and social media platforms.
• Create and manage content, including graphics, ads, and promotional materials.
• Execute campaigns that are tailored to different personality types and customer segments, leveraging psychology-based insights.

Technical Expertise:

• Apply coding and algorithmic knowledge to optimize digital marketing efforts, including SEO, SEM, and PPC.
• Manage and maintain the company’s website, ensuring it is optimized for user experience and search engines.
• Utilize data analytics to track campaign performance and make data-driven decisions.

Franchise Support:

• Provide marketing support and guidance to franchisees across the U.S., ensuring brand consistency and helping them achieve local marketing success.
• Develop marketing materials and templates that can be customized by franchisees.
• Collaborate with franchisees to create localized campaigns that align with the overall brand strategy.

Brand Management:

• Maintain and enhance the company’s brand identity across all marketing channels.
• Ensure consistency in messaging and visuals in all marketing materials.
• Develop and oversee the production of marketing collateral, including brochures, flyers, and digital content.

Customer Engagement and Sales Support:

• Work closely with the sales team to develop and implement lead generation strategies.
• Create customer-centric marketing tactics to enhance customer experience and retention.
• Monitor customer feedback and adjust marketing strategies to address any issues or opportunities.

Digital Marketing and Technology:

• Stay updated with the latest digital marketing trends and technologies.
• Implement and manage marketing automation tools to streamline marketing processes.
• Optimize online marketing efforts, including social media, email marketing, and online advertising.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field preferred.
• Minimum of 5 years of hands-on experience in marketing, with a strong focus on technical aspects such as graphic design, coding, and algorithms.
• Proven track record of creating and executing successful marketing campaigns.
• Experience in franchise marketing and supporting franchisees is essential.
• Strong understanding of advertising principles and the ability to explain and apply them effectively.
• Excellent communication, project management, and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.

If this sounds like the right opportunity for you, please send your resume to pfenton@talentsphere.ca or confidentially call me at 469 498 2002 Ext 768. I look forward to speaking with you.

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Thank you for your interest in this job posting.

We look forward to hearing from you.

TalentSphere Staffing Solutions
talentsphere.ca

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