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Marketing Coordinator

Edmonton, AB · Manufacturing
Marketing Coordinator
Edmonton, AB – In Office
Manufacturing
Competitive Salary $65,000-$70,000, Benefits and Vacation

Our client, a growing CPG Manufacturer, is seeking a dynamic Marketing Coordinator to join their growing team in Edmonton. The ideal candidate has a flair for the creative, and a passion for marketing. Reporting to the Director of Marketing this role requires exceptional communication skills, attention to detail and social media expertise.

The Role:
  • Conduct research on industry trends, competitor analysis, and customer preferences. Analyze data to identify growth opportunities and inform marketing strategies.
  • Spearhead the development of marketing materials, including blog posts, social media content, email newsletters, sales presentations, and website updates. Collaborate with internal teams to create compelling content for our target audience.
  • Manage and qualify leads generated from marketing activities, ensuring timely follow-up and nurturing through the sales pipeline.
  • Conduct keyword research and SEO analysis to inform content creation and digital advertising strategies, enhancing visibility and attracting qualified leads.
  • Track and report on key performance indicators (KPIs) related to sales and marketing activities, providing insights and recommendations for optimization.
  • Support the planning and execution of trade shows, events, and in-house activities.
The Ideal Candidate:
  • Post Secondary degree in Marketing, Business, or relevant field, or equivalent experience.
  • Proven experience in sales, marketing, or product marketing roles, with a minimum of 3-5 years of relevant experience.
  • Considerable experience in ad design, copywriting, and content generation required.
  • Fluency in written & spoken English compulsory (emphasis on grammatical accuracy).
  • Strong propensity for task-oriented organization, and productivity.
  • Competence in social media management (LinkedIn, Facebook, X).
  • Strong working knowledge of digital tools and techniques:
    • Canva, Adobe Photoshop/Illustrator/InDesign, Google Analytics, OpenAI, etc.
    • Proficient in SEO/SEM knowledge/experience.
    • Working knowledge of: o Microsoft Office Suite, CRM (any), Trello (or similar project management platforms)
    • Persistent and flexible approach to problem solving, with a creative approach to sales and marketing collaboration.
    • Exceptional communication and presentation skills.
    • Knowledge of the plant-based/food & beverage/ingredients industry is an asset

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TalentSphere Staffing Solutions
talentsphere.ca

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