Senior Marketing and Communications Manager

Location: Vaughan, ON, Canada
Date Posted: 07-25-2018
Senior Marketing Communications Manager
Vaughan, Ontario 
$six figure salary + benefits 

Senior marketing manager is sought by a market leading manufacturer to drive marketing activities for the Canadian business. 

The organisation 
This established manufacturing business has both manufacturing and distribution locations spread across Canada. As one of the market leaders in North America and with operations globally, this business already enjoys an enviable market share. However, changes to ownership in recent years have increased the ambition of business globally and the senior leadership team in Canada is currently driving transformation across the organisation with the aim of creating a world class manufacturing business with world class systems, processes and people. 

As part of this evolution, they currently seek a senior marketing professional to lead the marketing communications and play a key role in the strategic growth of the organisation as part of the leadership team. 

The role 
Reporting to the MD Canada, and as part of the leadership team, this individual will be tasked with providing world class marketing communications to support overall business strategy. 

Initially this person will rely heavily on a marketing agency to provide much of the tactical marketing support for this multi million dollar business. There is a strong relationship with the existing vendor and they have a good cultural and historical understanding of the needs of the business. However, longer term, this person will look to build the existing marketing team, improve the capabilities of the team and ultimately take some of the responsibilities back from the agency. 

The current distribution channels are both B2C and B2B and sales plays a big part in the distribution of these products. As such, the individual will work closely with sales leadership to define ways in which brand, channel marketing and product marketing can best help drive overall sales and brand perception. This person is not accountable for product management but will work very closely with key product managers in the development of marketing strategy. 

The individual will look at innovative ways to improve performance. They will challenge the existing processes and behaviours and have the skillset to suggest, test and implement new approaches to brand, marketing communications and channel marketing. 

The role will be accountable for all marketing communications across the organisation in Canada which includes a multi channel approach both traditional and digital. They will responsible for all marketing channels and will oversee both the development of marketing strategy and the implementation of marketing campaigns. 

This is a transformational environment and the individual will need to be comfortable with continuous improvement, a constantly changing environment and the challenges that come with transforming a business. In return the individual will be able to really put a footprint on the business and its success and will have career progression opportunities as a result. 

The individual 
We are looking for a strategic marketing communications leader. The individual will have proven experience at a senior marketing communications manager level and should be an expert on multi-channel marketing communications. Ideally the individual would have worked for a manufacturing firm that has its own distribution. Most importantly the individual should know what 'world class looks like'. They should have worked in a world class marketing environment and understand what makes an organization operate at that level. They should be comfortable with a business going through transformation. 

Please apply ASAP. We look forward to your application. 
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